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Letter #2

Tuesday, July 18, 2017
Nail price before product. Period | Entrepreneurial Freedom | All that exists on the web are words | Raise more, burn more, grow more | Game of Thrones Leadership Lessons | Future of SaaS

Story

How Basecamp avoids business problems, planning, partnerships and growth to GROW - [Dish Cleaning Metaphor]

We keep our company intentionally small, and our teams intentionally smaller. We rarely look beyond 6 weeks - it’s unofficial oral tradition. We don't want to scale. Big companies want to set up partnerships. “We were wondering if you wanted to partner on something”… Huge red flag 🚩

Story

Aftermath of a coupon scheme which built a $70 Billion Company "Netflix". Why was this successful? How can you replicate this? 🎬

While Netflix is a service you access online, the team realized that offline tactics would have to be the key to their success. Pull the strings you have and don't underestimate the power of traditional media when you launch.

Resource

Six most impactful actions a startup can take to get their pricing right. 💸

80% of respondents said they were under price pressure. Price is determined by how the customer values the product or service. To get started, ask yourself: “Is this a large or small economic decision for the buyer? 

Culture

Why CEOs 👨🏻 are most vulnerable to the criticism (internal + external) even after giving it their blood and sweat?

CEOs lead the horde (Like Khal Drogo) towards a vision they believe in which makes them utmost vulnerable to the criticism from his own people as well as from the external world. But it's important for CEOs to have a PhD in coping with this criticism because...

Growth

Slack's journey from $0 to $4 BILLION - fastest growing SaaS company. Of all time 💪🏼

ALL of this In just 4 years. ALL of this without a million-dollar marketing technique, a fancy email strategy, or a pushy outbound sales team? Plus, they’ve managed to define a distinctive brand voice that is personal, memorable, and entertaining.

Design

95% of the information on the web is written language - The Typography-First method is your secret weapon to design the perfect reading experience. 🍥

Looking at the state of web design today, and the wasted know-how we have about typography, that is what should make us angry. So what does adopting a mobile-first, content-first, typography-first approach mean for you as a web designer?

Product

The next generation of SaaS - #AntiSaas ☄️

The tragedy of the commons is an economic theory of a situation within a shared resource system where individual users acting independently according to their own self-interest, behave contrary to the common good of all users by depleting or spoiling that resource through their collective action. The “individual users” in this instance are the SaaS vendors who are all trying to optimize for engagement/product usage. The reliance on this model is not only unsustainable but is demonstrably damaging the environment.

Curious

Jon Snow is King in the North. Cersei is the queen of the Seven Kingdoms #WinterIsHere. Leadership lessons, Game of Thrones teach behind betrayal, deceit, false flattery and mind games? ⚔️

“I swear to you, sitting in a throne is a thousand times harder than winning one.” - Successful leaders know getting the job is just the beginning of the journey. While it is true getting to the top requires its own skills and attributes, it’s what happens next, once in the chair (or throne), which counts. For a leader, success ultimately comes down to performance. For a founder, It's not about creating a startup, but growing it.

Productivity

If Freedom is what you seek from Entrepreneurship, then, you gotta make some changes in the way you handle your finances. 🎡

The reason that many of us entrepreneurs set off on this journey is that we seek an unconventional life. A life with financial and career freedom. Freedom from everything. I wanted freedom from debt, freedom from a schedule, and the freedom to create my own path.

Motivation

An incredible piece of storytelling - never let doubt creep in, never give up, do great great things! 😇

Journey back from a tragic burn accident only to ascend to the 7 tallest mountains and two poles on earth - in world record time. Maybe you have a great startup idea or an innovation at your current job but people keep telling you it's not possible - tragedy and other great obstacles befall all of us and in these moments our minds are flooded with doubts. Dont wait for the right to happen - make the right happen! There is a reservoir of untapped potential waiting to be released by YOU! 

quote de felicidad

You have enemies? Good! It means you stood up for something at some point in your life. Give direction to your anger and revenge!

Viktor Hugo

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